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Aesop store front window with Aesop and Headspace logo branding

Created by Luisa Kuhlewind

about
 

Creative collective in the worlds of fashion, culture and sustainability. We‘re creating visually striking, research-backed, and culturally attuned work.

services

Brand Strategy
Sustainability Communications
Creative Direction

Our editorial explores interdisciplinary connections between disciplines. Each piece takes a dive into new worlds of thought and form.

Angel Chen SS25 campaign "Black Knight" showing a model on a paper horse

It’s second hand, it’s cheap and one scroll at a time, you turn into the circular consumer we all praised. Are we tricking myself into believing second hand is inherently sustainable? Or are we fast fashion consumers in disguise?

There’s a lot of potential in technology and AI for small fashion brands that need to embrace digitalisation to stay competitive. They constantly struggle with information overload and a lack of time, leaving them overwhelmed and often sceptical.

SF1OG runway looks showing models with the name and running order

Stitch is a creative collective crafting visually striking and culturally attuned work grounded in rigorous research. 

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