babaà is known for its sustainably made knitwear, crafted in Spain using natural fibres and slow production methods. Their arrival in London represented more than a retail expansion. It was an invitation to share their story with a community attuned to warmth, integrity, and care. Our self-initiated case study explored how physical space, digital touchpoints, and community experiences could converge to bring babaà’s values to life, thoughtfully, poetically, and with a quiet strength.

images are crafted by AI & refined with Photoshop